Lead Intelligence
AI lead intelligence for Instagram DMs
Insteed reads every DM and comment and tells you who is ready to buy, who wants to collaborate, and who needs support, before you open your inbox. Buyers and brand deals rise to the top, each with a one-line summary.
Free Starter plan · No credit card · Meta Verified Tech Provider
Your inbox, sorted by what people want
“How do I order this? 🙏”
“We’d love to collaborate 💼”
“My order hasn’t arrived yet”
“Obsessed with your content 😍”
Your buyers are already in your inbox
The problem was never traffic. People comment “how much?”, reply to a story, or DM “is this available?” every day. In a flat, most-recent inbox, those buyers sit next to fan mail and spam, and the ones worth money are the easiest to miss.
Lead intelligence reads the meaning of every message and lifts the buyers and brand deals to the top, so the valuable conversations find you instead of the other way around.
How it works
Reads every message
As DMs and comments arrive, Insteed reads each one through Meta’s official APIs, with no scraping and no manual sorting.
Classifies the intent
Each message is tagged by what the person actually wants: Buyer, Collab, Support, or Fan.
Sorts your inbox
Buyers and brand deals rise to the top, while fans and noise drop out of the way, so the valuable conversations are impossible to miss.
Summarizes and suggests
Each lead gets a one-line summary and a suggested reply, so you know what to say before you open the chat.
What you get
Intent classification
Every conversation is labelled Buyer, Collab, Support, or Fan, so your inbox is organised by what matters, not just by time.
Buyers first
Purchase-intent messages, questions about price, availability, shipping, and ordering, are pushed to the top.
Collab detection
Sponsorship, gifting, PR, and partnership messages are flagged so a brand deal never hides in message requests.
One-line summaries
Each lead carries a plain-English summary and a suggested next step, so you skip re-reading long threads.
Hinglish and COD aware
Understands code-mixed messages and treats cash-on-delivery and bulk requests as strong buyer intent.
Instant alerts
Get notified the moment a high-intent lead lands, so you reply while the interest is still hot.
Who it is for
High-volume creators
When hundreds of DMs arrive a day, lead intelligence finds the handful that are buyers or brand deals.
D2C brands
Separate real orders from fan mail automatically, so your team spends time only where there is money.
Agencies
See the high-intent leads across every client account without reading every thread by hand.
Part of the Insteed CRM
Lead intelligence FAQs
What does lead intelligence actually detect?▾
It reads each DM and comment for what the person wants and sorts them into Buyer, Collab, Support, or Fan. Buyers are people asking about price, availability, or how to order. Collabs are brands proposing partnerships, gifting, or sponsorships. Support is existing customers needing help, and Fan is everyone cheering you on.
Is the AI classification on every plan?▾
Smart Leads surfacing is part of Pro, and the full AI classification, with each lead labelled and given a one-line summary, is on the Max plan. The free Starter plan lets you connect and see your inbox before you upgrade.
Does it understand Hinglish and code-mixed messages?▾
Yes. It is built for real Instagram conversations, including Hinglish and code-mixed phrases like “kitne ka hai?” and “COD available?”, and treats cash-on-delivery and bulk-order requests as strong buyer intent.
How is this different from keyword automation?▾
Keyword automation fires when a message contains an exact word you chose. Lead intelligence reads the meaning of a message, so it catches a buyer who phrases it in a way you never set up a keyword for, and it works on conversations you never automated.
Is it safe for my account?▾
Yes. Insteed is a Meta Verified Tech Provider and uses only the official Instagram Graph and Messaging APIs. There’s no password sharing and no scraping, so your account stays in good standing.
Does it store or sell my messages?▾
No. Insteed processes only what is needed to classify and surface your leads. We never sell your messages or your followers’ messages.
Find the buyers hiding in your DMs
Connect your account free and let Insteed surface the buyers, brand deals, and support requests in your inbox.
Free Starter plan · No credit card · Meta Verified Tech Provider