Instagram automation for creators & brands

Every reply, automatic.
Every lead, surfaced.

Insteed answers comments and DMs the instant they land, then surfaces the people ready to buy, collab, or book. Your audience feels heard. Your business never misses a lead.

Automations live
24 leads today
P
Priya S. How do I get this? ๐Ÿ™
๐ŸŽฏ Buyer
No credit card
Free plan forever
Live in 5 minutes
Features

Automate every
touchpoint

From comments to lives, DMs to leads, every way your audience reaches you, handled in one place.

See how it works โ†’
Comment Automation
Auto-reply to comments on any post or reel with personalized DMs. Trigger by keyword or any comment.
DM Automation
Respond to incoming direct messages instantly with smart keyword triggers and fully custom replies.
Story Automation
Engage with everyone who reacts or replies to your stories with automatic personalized responses.
Live Automation
Capture engagement during Instagram Lives. Automatically DM viewers who comment specific keywords.
Analytics Dashboard
See reach, engagement rate, save rate, and audience demographics, plus which posts trigger the most automations.
Smart Leads
Automatically surface buyers, collaboration inquiries, and support requests from your DMs and comments so you never miss a hot lead.
How it works

Up and running
in minutes

No coding. No complex setup. Connect your account and launch your first automation in under five minutes.

01

Connect Your Instagram

Link your Instagram Business or Creator account in seconds through Meta's secure OAuth flow.

02

Create an Automation

Choose a trigger, set your keywords, craft your message, and optionally add a follow prompt or link button.

03

Watch Your Growth

Your automations run 24/7, sending replies and DMs while you focus on creating great content.

Why Insteed

Built the right way

The fundamentals creators and brands actually care about, done properly, not as an afterthought.

Official Meta APIs
Built on Meta's approved platform. No scraping, no gray-area tricks.
Up in minutes
Connect your account and launch your first automation without writing a line of code.
Free to start
No credit card required. A full free plan that never expires.
Privacy-first
We never read, store, or sell your DMs or your followers' messages.
Analytics

Know what's working. Post more of it.

Insteed pulls real Instagram insights so you can see exactly which content drives reach, saves, and automation-triggered DMs, all in one place.

Reach & Engagement Trends

30-day daily performance across reach, views, and profile visits

24.3K

Daily average

4.8%

Engagement rate

12.2%

Save rate

Audience
Female62%
Male31%
Other7%

Top countries: ๐Ÿ‡ฎ๐Ÿ‡ณ IN ยท ๐Ÿ‡บ๐Ÿ‡ธ US ยท ๐Ÿ‡ฌ๐Ÿ‡ง GB

Best time to post
12AM6AM12PM6PM

Peak: 5PM โ€“ 7PM

Content Type ER
Reels5.2% ER
Carousels4.1% ER
Photos2.8% ER
Caption Hook Analysis
Question hooks
6.1%

โ†‘ Above avg

Number hooks
5.4%

โ†‘ Above avg

POV / Story hooks
4.8%
CTA hooks
4.2%
Automation Attribution

DMs & replies triggered per post in the period

Reel: Product launch312 auto
Post: Free guide offer184 auto
Reel: Tutorial tips97 auto
Smart Leads

Your DMs are full of buyers. You just can't see them.

Other tools just automate replies. Insteed reads every message and tells you who's ready to buy, who wants to collaborate, and who needs support. All before you open your inbox.

Spot buyers instantly

"How much does this cost?" "Is this still available?" Insteed flags every purchase-intent message so you can reply while the interest is hot.

Never miss a collab opportunity

Brand deals and partnership requests get buried in DMs every day. Smart Leads surfaces every sponsorship, PR, and ambassador inquiry.

AI classifies leads on Max

Max plan adds AI that classifies each lead as Buyer, Collab, Support, or Fan, with a one-line summary so you know exactly what to say before you reply.

Smart Leads AI
6 leads
All
Buyers
Collabs
Support
S
@shopaholic_priya2m ago
Buyer

โ€œAsking about product pricing and availabilityโ€

Hi! How much does the summer collection cost? Is it still available?

M
@mark_creates14m ago
Buyer

โ€œWants to place an order, asking for payment linkโ€

I'd love to order 3 pieces. Can you send me the payment link?

A
@amara_brand1h ago
Buyer

โ€œInterested in bulk purchase and discountโ€

Do you offer bulk discounts? I'm interested in buying for my store.

3 more leads in the last 24 hours

View all
โœ—

Other tools

Send keyword auto-replies, then leave you to dig through the inbox for the people who actually matter

Insteed Pro

Surfaces buyers, collabs, and support requests into one prioritized lead inbox so nothing gets buried

Insteed Max

AI reads and labels every lead: Buyer, Collab, Support, or Fan, with a summary so you know what to say

Media Kit

Stop pitching with Google Docs.

Create a professional, shareable media kit that shows your real stats, past work, and pricing. Brands see who you are before they even reach out.

Instagram stats, always current

Follower count, engagement rate, and average reach sync directly from your connected account. No spreadsheets, no outdated numbers on your kit.

Templates built for creators

Choose from magazine, minimal, editorial, and more. Each layout looks like it cost thousands to design. Switch templates anytime; your content carries over.

Packages and pricing, front and center

List what you offer and what it costs. Brands know exactly what to expect before they contact you, which cuts down on dead-end conversations.

Inquiry form built right in

Interested brands fill out a form on your kit: name, company, budget, campaign brief. You get a qualified lead, not a cold DM that leads nowhere.

One link, shareable anywhere

Drop it in an email, your Instagram bio, or a pitch deck. Export to PDF when someone needs it offline. One URL, always up to date.

Create your Media Kit Included on Pro & Max
Brand inquiry received
Nike ยท โ‚น1.2L budget
Stats synced
Sarah

Sarah

@sarah_creates ยท Lifestyle & Beauty

248K

Followers

4.8%

Eng Rate

82K

Avg Reach

Lifestyle creator based in New York. Partnered with 30+ brands in fashion, beauty, and wellness. UGC, Reels, and long-form storytelling.

Portfolio

Packages

Reel + Storyโ‚น25,000
Brand Partnershipโ‚น55,000
insteed.app/kit/sarah
Pricing

Start free, scale as you grow

No hidden fees. No long-term contracts. Cancel anytime.

Starter

Free

Everything you need to get started with Instagram automation.

  • 1,000 DMs per month
  • 1 Instagram account
  • 30 unique contacts / month
  • Comment & DM triggers
  • Latest 20 posts & reels
  • Ask to follow
  • Welcome message
  • 1 Page Link with watermark
Get started free
Most Popular

Pro

โ‚น99960% off
โ‚น399/mo

Billed โ‚น4788/year

For creators and businesses ready to scale their Instagram presence.

  • 10,000 DMs per month
  • 3 Instagram accounts
  • 1,000 unique contacts / month
  • All trigger types
  • Advanced analytics
  • Smart Leads
  • 1 Page Link
  • 3 Media Kits

Free for 14 days, then โ‚น4788/yr. Cancel anytime.

Start 14-day free trial
Insteed AI

Max

โ‚น179961% off
โ‚น699/mo

Billed โ‚น8388/year

Unlimited scale with AI-powered automations for serious growth.

  • Unlimited DMs
  • 10 Instagram accounts
  • Unlimited unique contacts
  • All trigger types
  • Smart Leads: AI intent classification
  • AI analytics & audience insights
  • 3 Page Links
  • 10 Media Kits
  • Priority support

Free for 14 days, then โ‚น8388/yr. Cancel anytime.

Start 14-day free trial
Affiliate Program

Love Insteed?
Earn by sharing it.

20%
Recurring commission
Earned every month they stay subscribed, not just the first payment
โˆž
No earnings cap
Refer as many people as you want, every commission paid in full
40% off
Your audience saves too
Every referral gets 40% off their first 3 months, a real incentive that converts

Share your link. Earn 20% of every payment your referrals make, every month, for as long as they stay subscribed. No cap. No catch.

How the commission stacks up

Every referral you bring
20%
of their monthly payment
every month they stay
Their discount
40% off
first 3 months
converts better
Earnings cap
None
refer as many as you want
no limits ever
Learn more and apply Free to join. No minimum audience.
FAQ

Questions,
answered.

Still have questions? Talk to our team โ†’

Yes. Insteed is built entirely on Meta's official, approved APIs. No scraping, no password sharing. Your account stays in good standing.

Yes. Instagram only allows automation on Business and Creator accounts. Switching is free and takes about a minute in the Instagram app.

Absolutely. The Starter plan is free forever, no credit card required. Upgrade only when you outgrow it.

Replies send from your account and read like you wrote them. You control the tone, timing, and exact wording of every message.

We never read, store, or sell your messages or your followers'. We process only what's needed to run the automations you set up.

Get started in minutes

Every fan deserves a reply.
Now they all get one.

Join creators and brands turning Instagram conversations into customers, automatically.

No credit card requiredFree plan foreverCancel anytime