*Instagram CRM & Lead Intelligence

Your next customer is already in your DMs.

Insteed analyzes every DM and comment the moment it arrives and flags genuine buying intent, so your team can reply from one shared inbox and close deals in one pipeline. Automation handles the repeat questions around the clock.

Get started for free
No credit card
Free plan forever
Meta official APIs
Your inbox,sorted by intent
P
Priya Sharma2m

how do I order this? 🙏

Order link sent · 0.3sready to buy
B
Brand & Co.5m

we'd love to collaborate on a summer campaign

Media kit sent · 0.4sbrand deal
A
Ana Petrova9m

how much for the large print?

Price list sent · 0.3spricing question
a typical morning
132 read27 flagged0 missed
Fig. 01How Smart Leads triages a busy morning.
keep reading

Makers, creators, and small shops already run their business in the DMs. Insteed is the back office.

Hands wrapping an order in tissue paper inside a shipping box
the shoporders start in the Comments
A creator at her ring light between takes
the creatorbrand deals arrive by DM
A ceramicist shaping a clay pot on a workbench
the makerevery piece sold in chat
01The platform

Everything you need to sell on Instagram

Nine tools that work like one, from the first comment to the closed deal.

Lead intelligence
01
Smart Leads

AI flags the buyers, collab requests, and support questions hiding in your inbox.

02
Analytics Dashboard

See which posts and reels actually drive leads, replies, and reach.

Team CRM
03
Shared Team Inbox

Everyone replies from one place. Assign chats, leave private notes, never answer twice.

04
Sales Pipeline

Move deals from New to Won, with stage totals and a weighted forecast.

05
Customer Profiles

Deals, notes, tags, and full message history on one contact record.

Automation
06
Comment Automation

Auto-reply to comments on any post or reel with a personalized DM.

07
DM Automation

Answer incoming DMs the instant they land, in your own voice.

08
Story Automation

Turn story reactions and replies into conversations, automatically.

09
Live Automation

DM viewers who comment your keyword while your Live is still running.

02How it works

Up and running
in minutes

No coding. No complex setup. Connect your account and the first flagged leads surface in under five minutes.

Step 01
01

Connect your Instagram

Link your Instagram Business or Creator account in seconds through Meta's secure OAuth flow. No passwords, no scraping.

Step 02
02

Smart Leads gets to work

Smart Leads starts flagging buyers and brand deals right away. Set up automations for the questions you get over and over.

Step 03
03

Reply, track, close

Answer from the shared inbox, move promising leads down the pipeline, and keep every customer's history in one place.

03Team CRM

One inbox. One pipeline. One source of truth.

Insteed brings your team, your conversations, and your deals into a single CRM built for Instagram. Reply together, move every deal forward, and keep each customer's full history in one place.

a.

One shared inbox for the whole team

Everyone answers from the same place. Assign conversations, drop private notes, and always know who is handling what.

b.

A pipeline you can actually see

Promising leads become deals you move from New to Won, with a weighted forecast of what is on track to close.

c.

Customer profiles, not just chats

Every contact keeps their deals, notes, tags, and full message history in one view, shared with your teammates on Pro and Max.

Deal won · moved by Maya
Pipeline5 open deals
NewPriya Sharma$140
NewTheo Becker$90
QualifiedMia Lin$280
QualifiedJordan Kim$200
WonAna PetrovaWon$520
Weighted forecast, this month$1,040
Fig. 02The pipeline, kept like a ledger. Every deal from first DM to Won.
04Smart Leads

Your DMs are full of buyers. You just can't see them.

Other tools just automate replies. Insteed understands the intent behind every message: who's ready to buy, who wants to collaborate, and who needs support. Sorted before you even open your inbox.

AllBuyersCollabsSupport6 leads
@shopaholic.priya[BUYER]2m

Hi! How much does the summer collection cost? Is it still available?

AI summaryasking price and availability

@mark.creates[BUYER]14m

I'd love to order 3 pieces. Can you send the payment link?

AI summarywants to order, send the link

@atelier.nova[COLLAB]1h

We're planning a fall campaign. Is your rate card current?

AI summarybrand campaign, likely budget

3 more flagged in the last 24 hoursView all →
Fig. 03Every message analyzed, labeled, and summarized before you open the app.
a.

Spot buyers instantly

“How much does this cost?” Insteed flags every purchase-intent message so you can reply while the interest is hot.

b.

Never miss a collab opportunity

Brand deals get buried in DMs every day. Smart Leads surfaces every sponsorship and partnership inquiry.

c.

AI classifies leads on Max

AI labels each lead Buyer, Collab, Support, or Fan, with a one-line summary so you know what to say before you reply.

06Media Kit

Stop pitching with Google Docs.

Create a professional, shareable media kit that shows your real stats, past work, and pricing. Brands see who you are before they even reach out.

a.

Instagram stats, always current

Followers, engagement rate, and average reach sync from your connected account. No outdated numbers on your kit, ever.

b.

Packages and pricing, front and center

List what you offer and what it costs, so brands know exactly what to expect before they contact you.

c.

Inquiry form built right in

Brands send their name, budget, and campaign brief through your kit. You get a qualified lead, not a cold DM.

Create your Media Kit included on Pro & Max
Brand inquiry · $5K budget
Stats synced
Sarah

Sarah

@sarah_creates · Lifestyle & Beauty

248K

Followers

4.8%

Eng Rate

82K

Avg Reach

Lifestyle creator based in New York. Partnered with 30+ brands in fashion, beauty, and wellness. UGC, Reels, and long-form storytelling.

Portfolio

Packages

Reel + Story$2,500
Brand Partnership$5,000
Send Inquiry
Fig. 05A media kit brands take seriously. Lives at insteed.app/kit/sarah.
07Pricing

Start free, scale as you grow

No hidden fees. No long-term contracts. Cancel anytime.

Starter

Free

Everything you need to get started with Instagram automation.

  • 1,000 DMs per month
  • 1 Instagram account
  • 30 unique contacts / month
  • Comment & DM triggers
  • Latest 20 posts & reels
  • Ask to follow
  • Welcome message
  • 1 Page Link with watermark
Get started free
Most popular

Pro

99960% off
399/mo

Billed 4788/year

For creators and businesses ready to scale their Instagram presence.

  • 10,000 DMs per month
  • 3 Instagram accounts
  • 1,000 unique contacts / month
  • All trigger types
  • Advanced analytics
  • Smart Leads
  • 1 Page Link
  • 3 Media Kits

Free for 7 days, then 4788/yr. Cancel anytime.

Try Pro free for 7 days
Insteed AI

Max

179961% off
699/mo

Billed 8388/year

Unlimited scale with AI-powered automations for serious growth.

  • Unlimited DMs
  • 10 Instagram accounts
  • Unlimited unique contacts
  • All trigger types
  • Smart Leads: AI intent classification
  • AI analytics & audience insights
  • 3 Page Links
  • 10 Media Kits
  • Priority support

Free for 7 days, then 8388/yr. Cancel anytime.

Try Max free for 7 days
08FAQ

Questions,
answered.

Still have questions? Talk to our team →

An Instagram CRM is a tool that captures everyone who DMs or comments on your account, organises them as contacts, and helps you reply, follow up, and track them through to a sale. Insteed adds AI lead intelligence (who's ready to buy), a shared team inbox, and a sales pipeline on top of Instagram's DMs.

Yes. Insteed gives you a shared team inbox where teammates can reply to Instagram DMs, assign conversations, leave internal notes, and track who's handling what, so leads get answered fast and nothing slips. Pro includes one teammate; Max includes up to five.

Yes. Insteed is built entirely on Meta's official, approved APIs. No scraping, no password sharing. Your account stays in good standing.

Yes. Instagram only allows automation on Business and Creator accounts. Switching is free and takes about a minute in the Instagram app.

Absolutely. The Starter plan is free forever, no credit card required. Upgrade only when you outgrow it.

Replies send from your account and read like you wrote them. You control the tone, timing, and exact wording of every message.

We never read, store, or sell your messages or your followers'. We process only what's needed to run the automations you set up.

Free to start

Every fan deserves a reply.
Now they all get one.

Join the creators and brands turning Instagram conversations into customers.

No credit card requiredFree plan foreverCancel anytime